Bosaso, Somalia – March 17, 2025 – Merit Advisory Services is pleased to announce the formalization of a strategic collaboration with East Africa University (EAU), aimed at addressing the critical need for employable skills and SME development in Somalia. This partnership reflects a shared commitment to equipping the youth and business community with practical competencies essential for sustainable economic growth.
The Memorandum of Understanding (MOU) signed between the two institutions establishes a comprehensive framework for joint initiatives focusing on up-skilling, workforce readiness, and SME empowerment. Leveraging EAU’s academic reach and Merit Advisory’s industry expertise, the partnership will design and implement tailored programs that directly respond to the evolving needs of Somalia’s labor market and entrepreneurial ecosystem.
At the core of this collaboration is the launch of innovative training programs that will bridge the gap between education and employment. Merit Advisory Services will lead initiatives to deliver job-ready skills, including financial literacy, business management, digital tools adoption, and leadership training, ensuring graduates are well-prepared to contribute meaningfully to the economy. Through structured internships, mentorship, and capacity-building workshops, the program will nurture a pipeline of competent professionals and entrepreneurs ready to meet the demands of the private sector.
Furthermore, the partnership places significant emphasis on engaging the SME sector, a critical engine of Somalia’s economic development. Merit Advisory and EAU will work hand in hand with local businesses to identify skills gaps, co-create practical solutions, and provide targeted support to enhance productivity, innovation, and competitiveness.
Commenting on the partnership, Mr. Burhan Ismael Hassan, Managing Director of Merit Advisory Services, stated, “We believe that building a strong, skills-driven workforce is essential for Somalia’s sustainable growth. This collaboration with East Africa University marks a significant step towards empowering our youth, strengthening SMEs, and fostering a more resilient economy.”
Together, Merit Advisory Services and East Africa University are committed to transforming potential into performance, ensuring that education, skills, and business development go hand in hand to drive lasting impact.
